Innovative Merchandising of Packaging:patakukkonen Rye Pie by Packlab

Packlab Demonstrates The Patakukkonen Rye Pie Innovative Merchandising of Packaging

PACKLAB, the creative mind behind the award winning work Innovative merchandising of packaging by PACKLAB demonstrates, Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility..

Innovative Merchandising of Packaging:patakukkonen Rye Pie by Packlab Images:

VIA: http://competition.adesignaward.com/design.php?ID=31313

End of the article, click here to go back to previous page, or alternatively go back to Life Design Magazine homepage.

Design Contest
Copyright © 2010 - 2017 Life Design Magazine - lifedesignmagazine.com - All Articles